Overview

The 'Robert Greenhalgh Racing' brand was set up during the autumn of 2003 with the primary role of co-ordinating Robert Greenhalgh's sailing career into a high profile, World premier campaign and to convey a more professional image to his partners, supporters and general audience.

The Robert Greenhalgh Racing brand is being used:

• To attract partners into the sport of sailing
• To manage a focused media campaign
• To deliver value and return on investment
• To create and manage a World class premier sailing team

Robert Greenhalgh is one of the leading sailors in the World today and has, during 2003/04 achieved the unique status of Double World Champion in the 18ft Skiff and International 14 classes. He has achieved tremendous media coverage throughout his sailing career and is seen as providing a distinct image and personality to the sailing world today.

"Robert has proved that he is equally at home on bigger boats as he is on high performance dinghies. Last season saw him competing in the Commodores Cup and the Tour Voile. The Tour Voile, with its mix of offshore and inshore round the cans racing obviously suited Robert's thirst for variety." Gael Pawson, Editor, Yachts and Yachting magazine, May 2003

Team Values as projected by Robert Greenhalgh Racing and the events they participate in:

• Adrenalin
• Fresh
• Record breakers
• Headline News
• Raw Talent
• Role Models
• Cut above the rest
• The most exciting advertising Billboard available!

 

email: robert @robertgreenhalgh.com
© copyright Robert Greenhalgh 2003-2004